After the collapse of physical sales of music-cassettes and CDs, Music Nepal spearheaded change by retailing its contents in different forms such as Ring Back Tones in mobile and full length songs on various digital platforms including ITunes, Spotify, Sony Music, YouTube, and more recently through its own App named MOMO. It also evolved to diversify its product offerings to cover music videos, television serials and movies. Today, Music Nepal has alliances with several other music companies for digital marketing of their songs, videos and personal ring back tones (PRBTs) globally and accounts for three quarter of the music market in the country. It also hosts the largest number of music and related contents which includes volumes of original songs of different genres in Nepali and various regional languages and a sizable collection of videos in digital format. With more than four decades of quality service, continuous improvement and sincere dedication, Music Nepal has established itself as the undisputed market leader in the music business in Nepal.